“It's exploitative and disingenuous when not accompanied by authenticity, action or intention that supports our community,” says Cathy Renna, Communications Director for the National LGBTQ Task Force. Rainbow washing capitalizes off of queer people without tangibly supporting LGBTQ+ equity, acceptance or inclusivity. After all, advocacy for the LGBTQ+ community is a year 'round commitment. What you hope to see from companies, churches and other groups is genuine allyship that extends beyond the days of June. ![]() ![]() And while it's great that the queer community is finally enjoying long overdue visibility, some of what you'll see is "rainbow washing" - a term to describe superficial LGBTQ-friendly gestures meant to elicit positive feelings about a brand in order to sell something, with no real support going to the community. June is LGBTQ+ Pride month! This time of year, in the midst of the parades, celebrations and commemoration, you'll likely see rainbows and other LGBTQ+ marketing show up on storefronts, churches, banks, billboards, social media accounts and more. How to avoid buying from companies that rainbow wash.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |